Aliases, Logos, and Slogans
Damn Slow Service and Abuse
It seems that railroad employees and passengers took a special pleasure in playing with the letters in a railroad's name. The Duluth, South Shore, and Atlantic Railway (DSS&A) did not escape from this satirical humor. I have seen or heard this noble line referred to as follows:
Please contact me if you have any other aliases, or documentation regarding the above aliases.
Logos and Slogans
Of course, the DSS&A officials did not appreciate the aliases applied to their company, even though they probably used them in private. Railroads in the nineteenth and twentieth centuries were often marketed with interesting logos, slogans, and advertising devices. The following logos and slogans were officially used by the DSS&A (Durocher 1984-1985, part 1, 41, part 2, 21, 28):
Soo-Mackinaw Short Line
This logo was used from 1888 to 1889. However, it was soon replaced by the "Zenith City Short Line" to avoid confusion with the Minneapolis, Sault Ste. Marie, and Atlantic Railroad, known as the "Soo Line."
Zenith City Short Line
The "Zenith City Short Line" logo was used as a slogan starting in 1889 and ending in 1892. The Zenith City is of course the progressive city of Duluth.
The Marquette Route
This slogan was adopted in 1892 and used until 1905. It emphasized the crucial role of Marquette as the center of DSS&A operations.
This image of a piece of luggage with "The Marquette Route" tag was used in advertisements and pamphlets. This slogan was used between 1892 and 1905.
The South Shore
This was the logo used for most of the history of the DSS&A from 1905 to as late as 1961. This is the logo that would have been used in the herald for the DSS&A during the 1910 to 1925 period.
Duluth, South Shore, and Atlantic
The full name of the DSS&A was used in heralds starting in the 1940's and continued in use until 1961.
It appears that the following logo was used for patches and pins since the 1940's:
Route Superior Gateway for Superior Service
This logo would have been seen on box cars during the 1940's and 1950's.
This logo would appear on box cars around 1957 to 1965. It consists of the letters DSSandA with a wind swept effect that makes it looks like the letters are flying.
Soo-South Shore Lines
Both the Soo Line and the DSS&A were owned by the Canadian Pacific Railway. Apparently, they would often offer joint timetables and excursions. This banner comes from timetables done in 1891 (King 1981,12).
MRRR and H&CRR Logos
I have not yet come across logos, slogans, or aliases for the Mineral Range Railroad (MRRR) or the Hancock and Calumet Railroad (H&CRR). I have found this nice stationery banner:
Please contact me if you have other scanned image examples of these logos, or additional logos, that I can include on this page. I would also appreciate receiving any information about the DSS&A, MRRR, and H&CRR logos.
Please contact me should you have any questions or comments regarding this page.
This page, and all contents, are Copyright © 1997 by John P. DuLong, Berkley, MI. Created 23 January 1997. Last modified 15 Septembner 2013.